The Pop-Up Collection

Our most magical cards. They open into a real paper pop-up with “It’s [their name]’s Day!” in gold, then carry them into a dreamy little film. It ends on a birthday cake with their age lit up in candles, then your message appears.

$14.99 each · sent by text or email

🎵 Every card plays music when it opens. We pick a song that fits, and you can change it, add your own, or turn it off.

You type their name and age: their name is engraved in gold inside the pop-up, and their age lights up in candles on the cake. You can tuck a gift inside, too. Pop-Up Cards are a separate collection and aren’t included in the Loft Membership.